Cover letters are the first chance you have to impress an employer. They are different from application letters in that they include detailed information and can be written in more than just one page.

The first thing a potential employer sees in your job application is the cover letter. This doesn’t just support your CV – it’s an opportunity for you to stand out from the crowd and persuade the recruiter to put you through to the next round.

Be wary of spending hours on perfecting your CV at the expense of your cover letter. If you need some inspiration on what to include and what format to use, here is our helpful guide.



Maria Sithole
15 Park Way
Waterfalls, Harare
Home: 04342314 | Cell: 0737543452

Feb. 28, 2016

VP Marketing
1515 Market St.



Dear Sir/Mam

I read your advertisement for a marketing manager with great interest. If you are seeking to augment your leadership team with an experienced and accomplished marketing professional known for breakthrough results, please consider my enclosed CV.

As Horeen’s marketing manager since 2013, I direct all phases of both the creative and technical elements of marketing initiatives including data mining, brand creation, print/web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:

• Captured a 28% expansion in customer base since 2013, achieved during a period of overall decline in the retail industry.

• Led national marketing campaign (comprised of trade show, media and PR initiatives) of company’s newly launched technology services division.

• Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google and Yahoo! (organic, nonpaid results) for key product search terms.

• Oversaw creation of new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.
Given the opportunity, I’m confident in my ability to achieve similar groundbreaking marketing results for your Company.

Sir/Mam, I would welcome the chance to discuss your marketing objectives and ways I can help you attain them. Feel free to call me on 0737543452 to arrange a meeting. I look forward to speaking with you.


Maria Sithole